I learned early on that the right details can turn the ordinary into the unforgettable.
Like this cake — the brief is the same every year, but my mother’s execution always made each birthday extraordinarily memorable.
Hi, I’m Madeline.
I’ve always been obsessed with the little things — I can often be found lighting a candle in my home, sneaking a sprig into a cocktail, or adding a carefully tied bow to a gift. I love taking the everyday from “fine” to unforgettable by grounding every idea in real human insight to build work that resonates.
I’m also a yogi, matcha lover, ballet dancer, and your always-on-Google-Calender friend who recently celebrated a 22nd birthday, with a cake I made myself this time.
My Party Tricks
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Editorial
Creative direction for a Boston University magazine that’s worth celebrating.
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Social
Short form content that’s purposeful, on brand, and striking (like me in this tutu).
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Experiential
My happy place — nothing beats watching an idea turn into a moment people remember.
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Flik Studios
A recent business venture, helping small businesses in Boston show up big through content creation.
