I find immense joy in the moments that bring people together. Whether it’s hosting a Christmas cocktail party or throwing a birthday dinner for my friends, I’ve learned that one of the greatest gifts I can give is the care I put into the details of the invitations, tablescape, menu, florals, and beyond. Crafting these in my own realm has taught me what makes a great tangible experience.

These personal projects have sparked my love for experiential marketing, which I am actively pursuing professional experience in. From my current responsibilities at BU AdLab, where I am shaping event creative and upcoming physical experience elements, to my Brand Experience Marketing course, I’m learning how to turn human insights into effective brand activations.

Take a look below at some personal projects i’ve brought to life and class assignments I’ve concepted.