A Slice of Socials
I’ve managed socials for just about every kind of crowd from a 100+ member sorority to sports television, an ad agency, and now my own businesses. That range has taught me how to read the room, and the algorithms to understand what works where and why.
From curating a representative and cohesive feed to marketing events and a brand lifestyle viewers want to be a part of, these apps are the most powerful marketing tool and change maker amongst my generation. And I love being behind the scenes of an account!
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Most recently, as Creative Director of Brand for BU AdLab, I’ve managed the agency’s social presence (@bu_adlab), maintaining a cohesive identity while pushing the brand’s boundaries with bolder, more engaging, timely content.
Beyond the feed, I’ve designed merch, created physical brand pieces, and contributed to event experiences, from our NYC 50th anniversary celebration to the upcoming end-of-semester agency event, where I’m leading social coverage and promotion of both events.
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I was elected by my sorority to be the Director of Public Relations from December 2023 to December 2024. In this role, I managed, curated, edited short-form videos, and posted all social media content for the organization across Instagram, TikTok, and Pinterest (@buadpi), representing over 100 members.
Additionally I learned brand partnership skills in coordinating all PR efforts working with brands including LoveShackFancy and Poppi.
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Live with Ty (@livewithty) is a student-run BU TV show the first of its kind to highlight the untold stories of student-athletes in an interview-style format.
I was chosen to be the Head of Marketing to grow the show’s views and engagement from the ground up on Instagram, TikTok, and LinkedIn from September-December 2024.
Here I experimented with short form video content and brand building in the sports television sphere.